Giving Through the Ages: Unlocking Generational Insights to Maximize Value

As the landscape of philanthropy evolves, so do the attitudes, motivations, and needs of donors, especially younger donors, who are giving in different ways and motivated by different drivers. Engaging and inspiring younger donors requires a fresh understanding of their unique values and expectations. Join us for this insightful session to explore how these generational differences impact giving behaviors and develop strategies to effectively attract and retain younger supporters.

We’ll share with you the latest research and insights into the shifting motivations of donors by generation. With a real-world example from the Heart & Stroke Foundation, you’ll discover actionable strategies to meet the changing needs of donors across generations. You’ll leave inspired to develop new approaches in your organization for targeting specific audiences, identifying growth opportunities, and maximizing revenue both in the short and long term.

Don’t miss this opportunity to rethink your approach and harness the power of generational insights to drive lasting impact!