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Rachel Hunnybun (she/her/hers)

Director, Strategic Solutions
Blakely

Rachel has over 15 years industry experience in helping charities build retention through long term strategies and donor experience. She has achieved impressive results working at a senior level in Individual Giving at a number of charities in the UK and has led donor development and donor acquisition programs of varying sizes. For the last five years, Rachel has been with Blakely developing insights-based solutions, value propositions and journeys to deepen the donor experience. Rachel’s background in direct response and her tenacious interest in insights, behavioural economics and psychology gives her a powerful toolbox to create solutions based on more than assumption and best practice. Keeping one eye on the commercial sector and translating successful strategies to the not for profit world, she is passionate about change, and supporting organizations to think differently, push harder and try new approaches to increase long term income. Rachel’s experience and fresh perspective is exactly what is needed to help achieve ambitious goals, and identify opportunities where she can provide her insights, perspective and strategic leadership.

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