Chief Executive Officer Ontario Shores Foundation for Mental Health
Once a powerhouse in monthly donor acquisition, traditional stand-alone DRTV campaigns have lost traction as saturation and shifting donor behavior have reshaped the fundraising landscape. But direct response television hasn’t disappeared, it’s evolved.
Enter digitally integrated television (DITV), a modern cross-screen, cross-channel approach that combines the broad reach of television with deep digital integration. Today’s most effective acquisition campaigns demand a strategic mix of short-form video, attention-grabbing creative, and seamless online conversion paths, all tailored to meet donors where they are — on connected TV, social, and digital platforms.
This session will show you how to build and launch DITV-led acquisition campaigns that drive results. Learn how to plan, forecast, and optimize media buys; create integrated assets, from TV spots to AI-generated ads; and ensure donors have a clear, high-converting path to give. If you’re ready to reboot your acquisition efforts with a modern, multi-channel strategy, don’t miss this.
Learning Objectives:
Understand the key components of today’s most effective DITV acquisition programs
Plan, budget, forecast, buy media, and optimize results across channels
Create a full suite of assets for a DITV campaign, from TV and digital ads to landing pages and donation forms
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