President and Chief Fundraising Officer
Mission Fundraising
For the past 24 years, Michelle has been a dedicated and passionate fundraiser, with a clear focus on transforming the future of philanthropy through innovative digital solutions. With deep expertise she specializes in the strategic production and media placement of high-impact fundraising content. Her emphasis on video as the most powerful tool in today’s digital fundraising landscape sets her apart. Michelle understands that video has the unique ability to engage audiences by taking donors behind the scenes, allowing them to witness firsthand the tangible impact of their support.
Michelle was an early adopter of video content creation, using it to attract new donors and raise funds and awareness for many charities in North America and around the world. Her long-standing belief in video’s unmatched ability to connect emotionally with donors has only strengthened over time. Today, she remains at the forefront of digital fundraising trends, using video and other cutting-edge digital tools to enhance donor engagement and drive greater philanthropic outcomes.
Currently, Michelle leads Mission Fundraising, a fully integrated fundraising production and media agency. Michelle’s passion, expertise, and forward-thinking approach have made her a leader in the philanthropic sector, continually pushing the boundaries of what’s possible in fundraising.
Disclosure information not submitted.
Friday, August 1, 2025
8:00 AM - 9:00 AM
DRTV Has Been Replaced by DITV
Friday, August 1, 2025
11:30 AM - 12:30 PM