Chief Executive Officer Ontario Shores Foundation for Mental Health
Research has demonstrated that the most effective way to inspire a donor to include a charity in their will is to share stories of existing donors who have already done so. Couple that with the fact that video is not only the most powerful storytelling medium on the planet but also more accessible than ever before, and we have a new, exciting, and highly effective means of inspiring legacy giving.
Add to that the largest transfer of wealth in history, and you see the time is upon us as a philanthropic sector to amplify our messaging around planned giving. Video is an extremely effective way of doing just that.
Join us as we share inspiring case studies from organizations from large international charities to small local charities and show you everything you need to know to produce and share legacy videos for your nonprofit.
Learning Objectives:
Motivate people to leave a gift in their will to a charity
Understand our human addiction to storytelling
Create a legacy video, step by step, with templates and other easy-to-use tools
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