Growing Sustainable Giving in the Subscription Economy

Can your fundraising program thrive in the face of North America’s growing generosity crisis? The percentage of individuals giving to charity has been steadily declining, a trend that presents a real threat to nonprofits that depend on everyday donors to fuel their missions.

But in the midst of this challenge lies a powerful opportunity: the rise of the subscription economy. As people become more accustomed to subscribing for everything from entertainment to essentials, this behavioral shift is redefining how donors give and how nonprofits can build deeper, more sustainable relationships.

In this timely and insightful session, you’ll explore how recurring giving has evolved over the past decade and what your organization can do to adapt. Our expert panel will unpack real-world strategies, tested approaches, and innovative marketing techniques to help you grow predictable, long-term revenue through monthly giving programs.

Whether you’re launching your first recurring campaign or looking to optimize an existing program, this session will provide the inspiration, tools, and data-backed insights you need to succeed.