Associate Vice President IT & Data Analytics University of Toledo Foundation
Our latest research shows that well-informed donors are more likely to stay engaged and have a higher lifetime value. However, are your communications effectively hitting the mark? The time and effort we put into developing content is only worthwhile if people are not only reading but also absorbing the messages we intend to convey.
Come to this session to explore the essential factors needed to optimize your content. We’ll provide you with valuable insights on ways to break through the noise and create impactful stewardship materials and compelling cases for support that truly captivates and motivates donors.
Along the way, we’ll share with you a compelling case study from the University of Toledo and its mission to create brand-consistent fundraising stewardship materials that did not just give donors a great experience but also worked to increase income.
Learning Objectives:
Know the key factors to keeping donors informed about the right things that will not only enhance their experience but also increase retention and lifetime values
Employ newly gained strategies and tactics to successfully retain and dial up fundraising content while working within corporate brand guidelines and marketing teams
Develop compelling stewardship and messaging strategies that can be implemented on a repeat basis to maximize return on effort and create consistency to increase donor trust
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