If you’re an experienced fundraiser looking to diversify your channel mix, now’s the time to get serious about SMS. This session is built for teams who’ve mastered email, direct mail, or social but want to avoid costly missteps when stepping into text messaging.
You’ll learn five key insights gained from launching real-world SMS programs, including how to choose the right platform, identify the audiences most likely to engage, and build content strategies that integrate seamlessly with your existing campaigns. We’ll share what worked, what didn’t, and what we wish we had known, so you can start smarter and move faster.
SMS is no longer emerging — it’s a proven, high-response channel already driving strong revenue for nonprofits. If you’re ready to skip the guesswork and fast-track your SMS rollout with tested, tactical guidance, this session will get you there.
Learning Objectives:
Build a foundation for a successful SMS program
Apply content strategies to engage your audience on a new channel
Grow your SMS list once you’ve launched on a short code platform
.png)
