Vice President, Customer Experience GoFundMe and GoFundMe Pro
What happens when you reframe your relationship with your donors to empower members of your community?
Shift your donor relationship from transactional to participatory, and foster a sense of belonging and ownership among donors. You’ll explore how you can energize your donor base by creating programs that attract everyday givers and build meaningful, ongoing engagement.
We’ll dive into data from GivingTuesday, and Classy (now GoFundMe Pro) and GoFundMe to uncover trends that highlight the importance of consistent, community-driven giving. You’ll hear case studies from successful organizations that have transformed their approach to donor relationships, making giving an integrated part of their community-building efforts.
You’ll leave the session and conference with actionable strategies to engage and empower you supporters year-round, unlocking new opportunities for growth and creating resilient, community-centric fundraising programs.
Learning Objectives:
Leverage data-driven insights from GivingTuesday and Classy to understand donor behavior and trends that can shape your year-round engagement strategy
Discover best practices and case studies on transforming passive donor relationships into active, community-based partnerships
Develop actionable steps to build donor-centric programs that empower supporters to become advocates and contributors, leading to stronger, more engaged donor communities