One of the best ways to motivate donors is to help them truly understand the experiences of the people their donations will help. But for so many organizations, it’s hard not to get caught in a repetitive cycle of regurgitating the nonprofit’s corporate voice and corporate goals. So how do the most successful nonprofits make it possible for donors to understand the authentic journey of their beneficiaries?
You’ll hear from creative leaders about what it means for donors to walk in the shoes of a recipient, and how to generate these storytelling experiences with respect, authenticity, truth, and conviction. You’ll learn how to build a case for giving that taps into the authentic experiences of the beneficiaries of your organization, amplify the voices of frequently underrepresented people, and do so in a way that ensures the agency and respect of those who are sharing their stories. Best of all, you’ll come away with actionable ideas for storytelling testing across channels.
Learning Objectives:
Build a case for giving that taps into the authentic experiences of those whom organizations are helping
Amplify the voices of those who are frequently underrepresented
Ensure the agency and respect of those who are sharing their stories
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