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Like Milk and Cookies: Advocacy and Fundraising Are a Perfect Pairing

Audience: Practitioner: Been around - looking to spark new ideas

Thursday, July 31, 2025
8:45 AM - 9:45 AM  
Location: Maryland 1,2

Sponsored By 
Bring your favorite morning beverage for a master class in how to keep a core issue relevant for supporters over the long haul so you can continue delivering political and revenue results across ads, email, SMS, and more.

The Natural Resources Defense Council (NRDC) has mobilized and recruited thousands of activists and raised hundreds of thousands of dollars in its battle to protect and defend the Arctic, including a record-breaking public comment period in late summer 2024. We’ll do a deep dive with you on NRDC’s integrated fundraising and advocacy approach across multiple moments in its Arctic-focused campaign, from the Willow Project to the
Biden administration’s historic proposal to protect 10 million acres of the Western Arctic Reserve.

Learning Objectives:

  • Line up advocacy creative with fundraising creative at the right time
  • Know the different types of ad creative that worked for recruitment vs. fundraising
  • Use creative approaches to keep an issue fresh and inspiring to supporters over years and years