Associate Director, Direct Mail Trust for Public Land
Peer-to-peer texting as a fundraising and communications channel has grown exponentially over the past five years. If you aren’t already texting, you are probably wondering if you should be. And if you are texting, you are probably wondering how you can use this channel to its full potential and what strategies will be the most effective for your donor base.
We’ll share with you tips, examples, and fundraising results from Trust for Public Land and other nonprofits. We’ll show you benchmarking metrics and best practices from our findings. We’ll also share with you ways that your organization can manage texting programs internally to harness this incredible tool for your own fundraising program.
You’ll walk away understanding how useful this channel can be when it comes to enriching your relationships with your donors, raising direct revenue, and complementing your integrated fundraising work.
Learning Objectives:
Apply tips for scripting, audience targeting, managing opt-outs, message length, and platform implementation to your peer-to-peer texting program
Understand the different ways texting can help raise money and grow donor relationships
Initiate your own texting program or further expand it
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