Intentional Communication to Raise More Employer Matching Gifts

With an estimated $4 to $7 billion in matching gift funds going unclaimed each year, nonprofits can’t afford to overlook the power of employer matching programs. This session will show you how intentional, strategic communication can unlock those funds and guide donors through the matching gift process with ease.

Learn how the San Diego Humane Society launched its matching gift efforts, the key steps that led to growth, and how its program continues to thrive. You’ll also hear how the Michael J. Fox Foundation developed a dedicated employee giving page to identify, cultivate, and steward eligible donors while also strengthening relationships with corporate partners through matching gift engagement.

By the end of this session, you’ll walk away with a clear communication road map to increase donor awareness, boost participation, and generate meaningful fundraising results.