Join us for an eye-opening adventure into how a recent pair of TLC national nonprofit surveys, utilizing AI-driven video analysis, offer us a deeper and more nuanced understanding of how Hispanic audiences perceive and engage with nonprofit fundraising. By dissecting key behavioral patterns, emotional responses, and cultural distinctives, this session will uncover pivotal donor preferences and motivators. You’ll also dive into the critical importance of cultural dignity not just as a strategy but also as a guiding principle in building authentic, long-lasting relationships with Hispanic donors.
You’ll leave inspired to seek out improvements in your programs for Hispanic donors and communities, including what language to use when, which key differentiators in drives to giving to use, how to make sure you’re not using stereotypes, and which occasions are important to a Hispanic audience.
You’ll walk away with practical, actionable strategies designed to genuinely connect with Hispanic communities, creating opportunities to both elevate your fundraising efforts and nurture trust. Together, let’s transform the way we approach donor engagement with Hispanic audiences. ¡Vamanos!
Learning Objectives:
Optimize and tune your organization’s offer for Hispanic audiences in a way that builds relevance and cultural
connection
Develop a culturally driven communications calendar to engage with audiences when it makes the most sense
Cultivate mission dignity with Hispanic audiences for long-term relationships and ongoing impact
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