Vice President of Major, Principal, and Planned Giving March of Dimes
Donor-advised funds are the fastest-growing vehicle in philanthropy, now accounting for nearly 20% of individual giving. However, most organizations have not evolved their fundraising strategy to address this seismic shift, and DAF strategy remains limited.
Wake up with us, and discover how the March of Dimes has successfully brought DAF strategy out of a major gifts silo and into an integrated approach. This has included educating the entire fundraising department on DAFs, implementing digital DAF giving across fundraising platforms (website, peer to peer, etc.), and collaborating on stewardship for highpotential donors.
Learning Objectives:
Incorporate DAF strategy across all fundraising channels, not just Major Gifts
Educate your full fundraising team on the importance and mechanics of DAF giving
Strengthen stewardship efforts to engage high-potential DAF donors effectively
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