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Rachel Allison

Principal and Co-founder
Fresh Eyes Digital

Rachel Allison has been privileged to help nonprofits raise funds and awareness online for 20 years. For much of that time, she has asked her trusted agency co-founder Jenn for “fresh eyes” on many a campaign appeal or concept -- hence Fresh Eyes Digital is the name and ethos of their direct response agency.

Some things to know about Rachel are that she loves science, history, and every single murder mystery ever aired by the BBC. When she’s not thinking about how to make nonprofit data more actionable (and beautiful!), she’s happily trying to catch up with her fellow Freshies’ gardening skills. She’s lost most of her Texan accent, but get her a drink and/or in a room with her siblings, and the “y’all’s” will start flying. In all of this and more, she is sustained by her fella Carl, his amazing cooking, and their two fearless and opinionated kiddos.

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