Lori Held

Senior Director, Annual Fund
National Park Foundation

Lori Held is Senior Director for Direct Response at the National Park Foundation. She oversees NPF’s digital and direct mail low-dollar (<$1,000) fundraising programs. Prior to joining NPF this past July, she held similar roles at Trout Unlimited and American Farmland Trust. She enjoys developing compelling solicitations, testing, tracking results, and learning from her successes and failures. Lori is a graduate of the George Washington University. She is married with three grown sons and a labradoodle named Hero. She resides in Annandale, VA, but her heart lives in the Adirondacks, further north in Ontario and, of course, in our nation’s magnificent parks.

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Presentation(s):

• Grow Your Gains: Keys to Retaining a Typical 1-and-Done Donor

  Thursday, July 31, 2025
  4:10 PM - 5:10 PM