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Acquisition

Lead, Follow, Get Out of the Way: Data-Driven Lead Generation Strategies to Scale Digital Growth

Audience:

Thursday, July 31, 2025
2:30 PM - 3:30 PM  
Location: Maryland 1,2

Sponsored By 
Generating leads is great, but if you’re not tracking them and optimizing their journey, you’re generating confusion. In this session, we’ll show you how to structure lead data, scale new platforms, and get the most from both paid and organic leads. You’ll learn practical steps to improve lead gen, boost acquisition, and track results without the guesswork. With insights from real success stories, we’ll leave you with simple strategies you can use right away to make your lead generation efforts smarter and more effective.

Learning Objectives:

  • Track and optimize both paid and organic leads using data-driven strategies
  • Structure lead data and use dashboards to measure and analyze lead performance effectively
  • Scale lead generation platforms and integrate lead data across digital channels for improved donor acquisition